JanFishler

Author ~ Happiness Coach

Writing Tips for Everybody

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Writing Tips for Everybody

Whether you’re writing articles, blog posts, a book, or creating social media content, at some point, you’re going to write.  Writing is something we’ve all been doing since grade school. Some of us love the process and other see it as a necessary evil. I’m one of the people who loves to write mostly because it helps me organize my thoughts and communicate them to my tribe.

Sometimes, when I have a problem to resolve, I write for my eyes only. I take a few deep breaths, put pen to paper, and let the words flow without regard to grammar, syntax, or structure. This is how I tap into my subconscious to see what’s really going on. I’m often surprised at what shows up. If you try this, start by asking a question. The subconscious loves to answer questions. For example, the topic of this blog post is Writing. But, the question I asked before I started writing was, “What writing tips can I share with LinkedIn readers?”

I offer offer a course designed to help people bring their book to life (Bring Your Book to Life). Last night I attended an eWomen Network meeting where I was sharing information about the writing course and I realized that the process I share over a weekend works for more than books. The list of chapters and the bullet points to be covered work for more than books.   Articles, blog posts, social media content–even speeches–can be the focus. One women shared that her first book was actually a collection of blog posts.

Getting back to the purpose of this post: Here are three tips that will help you write anything.

  1. Think about your audience and what you want to tell them. It is much easier to think than it is to write. I’m a huge fan of mind maps, but traditional outlines and bullet points also work. I also use 3×5 cards to capture thoughts because they are easy to organize. What does your audience need to know? What is the simplest way to give them that information?
  2. Turn your bulleted points or outline into questions and then answer them.  The subconscious mind loves to answer questions. It’s the quickest way I know to crank out content.
  3. Use language that speaks to your tribe. The words you choose to communicate with engineers will be different than the language you use to write an article about dating for teenage girls.

If you have questions about writing anything, please book a call. I can help you get whatever is in your head on the page where it can do some good!

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Jan Fishler is the author of Searching for Jane, Finding Myself (an adoption memoir), Don’t Stop Now: Making the Most of the Rest of Your Life, Flex Your Writing Muscle (365 Writing Prompts), and  PTSD: Lessons From Vietnam. She is a motivational speaker who also teaches writing classes online. More about Jan at www.JanFishler.net.

Retirement & Lifelong Learning

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The older I get, the more I realize how important it is to keep learning and expanding my areas of interest. I could easily retire, but then what? Retirement–whatever that means–never seemed like a viable option. When I was a kid, my grandparents retired and moved from Ohio to Florida. My grandfather left his noodle company to my father and dedicated his retirement years to fishing. Every morning he would take his rod and reel, walk down to the public peer and wait for the fish to bite. My grandmother was the opposite. She spent her retirement years at the pool, playing cards and shopping. My parents weren’t much different. My father retired to play golf and cards and my mother followed suit. As I approached retirement years, none of these options made sense to me.

Lifelong learning is more my jam.

I recently became a member of eWomen network–a networking organization that helps women business owners achieve great success. They offer several ongoing live and online and networking opportunities as well as various classes designed to help women entrepreneurs succeed. We are all better together and this organization has mastered the fine art of giving and sharing. At every meeting there is an opportunity for members to introduce themselves and their business. I’d been looking for someone to help me create videos and one of the women on yesterday’s call, Marcia O’Malley, offers that exact service through www.MindfulnessMediaServices.com. Quick!  Hit the easy button.

Yesterday, in addition to networking, there was an online class called “Maximizing LinkedIn.” The instructor, Shannon Danesteh, a charming young woman from Kentucky, was a wealth of useful information that everyone who attended could easily digest and implement. If it weren’t for the pandemic and the upsurge of Zoom calls expanding our networks exponentially, I would not have met Shannon or any of the other women who were on the call. I spent an hour or so after the class updating and completing my online profile and rethinking my online marketing strategy. I still have a lot to do, but I have a much better understanding of the platform.

Community College Classes

In addition to enhancing my social media skills, I also take classes offered through adult education. Last quarter, I took an online class on voice-over training offered by Such a Voice. I’d always thought this would be an interesting career path. Why not keep options open, right? But, I was also looking for tips and suggestions for being a better speaker which I got.  The current issue of “Kaleidoscope,” a publication listing community classes offered by Sierra College, has several courses that interest me. “Keeping a Healthy Back” is at the top of my list followed by “Beginning Piano 2.” The catalogue has something for everyone from business and finance to photography and travel. Just about every community offers some sort of adult education.

A side benefit of taking classes is meeting new people who share similar interests. Anyone who has tried and failed with online dating might want to give community college classes a try. Photography, music and mountain bike fundamentals might have some interesting prospects.

For me, retirement means learning new things and sharing what I know. I don’t expect that to change any time soon. Learning and sharing is the best way I know to keep my brain active and my attitude properly adjusted.

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Jan Fishler is the author of Searching for Jane, Finding Myself (an adoption memoir), Don’t Stop Now: Making the Most of the Rest of Your Life, Flex Your Writing Muscle (365 Writing Prompts), and  PTSD: Lessons From Vietnam. She is a motivational speaker who also teaches writing classes online. More about Jan at www.JanFishler.net

 

 

 

 

 

 

 

 

 

 

 

The Power of the Subconscious

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Conscious vs Subconscious

Image by Gerd Altmann from Pixabay

Tapping into the subconscious

It was the mid-80s (yes, I had big hair) and I was hired as a writer/video producer for a large Bay Area company. My student loans were due and I was thrilled to get a much coveted  job in my field. There was only one problem–the company had a no smoking policy and I had a pack a day habit and believed my creativity depended on it. I had one week to quit. Fortunately, I’d had an internship at a public access TV station and one of the clients was a hypnotherapist. Once a week I videotaped him teaching hypnosis to social workers and psychologists. I witnessed the power of hypnosis in that setting and hoped it might help me so I gave him a call. He was happy to help. A few days later I had my first hypnosis session and my last cigarette.

Why is hypnosis so powerful?

There are a few reasons why hypnosis works. The first is that you are in a relaxed state. The second is that a relaxed state is a receptive state–one that is open to suggestion. This state bypasses the critical, discerning mind and speaks directly to the subconscious mind. The subconscious believes just about anything it’s told.  Add to this a strong desire to change a particular behavior like smoking and you will  manifest your desire. Once I understood the power of the hypnosis and the effect it has on the subconscious, I used it often for relaxation, pain management, anxiety, falling asleep, and getting work done quickly. I used it to come up with creative ideas and to solve problems. I learned self-hypnosis and became invincible. What I discovered is that eventually, the habits I changed using hypnosis no longer required it.

Examples of changes that occurred because of hypnosis

Sleep came as soon as my head hit the pillow. Creative ideas flowed the minute  I sat in my office chair. Procrastination disappeared and I consistently completed projects before the deadline. Limiting thoughts and beliefs vanished. Over time, I discovered there were other ways to tap into the subconscious. Relaxation, visualization, exercise, dreams, positive self-talk, even automatic writing. None of these techniques are difficult to apply–you just have to do it. The more you do it, but better you get at it and the better your results. Regardless of the type of work you do, these techniques will enhance your efforts and make whatever aspect of life you choose easier, faster and more fun.  For me, it’s writing, For my friend Ruth, it’s learning the piano in midlife. For another friend, it’s her art.

If you want to give some of these techniques a try, I’m offering a FREE Zoom course, “Free Yourself to Write.”  It’s the last Wednesday of each month through 2021 from 2-3 p.m. Pacific Time.

You can register HERE. 

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Jan Fishler is the author of Searching for Jane, Finding Myself (an adoption memoir), Don’t Stop Now: Making the Most of the Rest of Your Life, Flex Your Writing Muscle (365 Writing Prompts), and  PTSD: Lessons From Vietnam. She is a motivational speaker who also teaches writing classes online. More about Jan at www.JanFishler.net

 

 

Sleep

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Image by Stephanie Ghesquier from Pixabay

Sleep

Last night I was watching an episode of Shameless (I just love that series). Lip’s AA sponsor was so sleep deprived from taking care of his new baby that after a long period of sobriety, he started drinking again. The scene ended with him punching Lip in the face and driving off drunk. A prime-time example of how lack of sleep can impact our judgment and result in dire consequences.

This brings me to the importance of sleep. In this go, go, go, gotta get it done world, who isn’t pushing themselves? All you have to do is sit down in your local Starbucks and watch people work. Or better, look in your own mirror and see the tired face staring back at you. How much caffeine does it take for you to get through the day?  Is the gain worth the side effects?

Caffeine

According to an article in Healthline, https://www.healthline.com/nutrition/caffeine-side-effects caffeine is safe for most people if it’s consumed in low to moderate amounts. High doses (400 milligrams/ day or 4 cups of brewed coffee) can be dangerous.

Too much caffeine can cause: Anxiety and nervousness, digestive issues, muscle breakdown, addiction, high blood pressure, rapid heart rate, fatigue (after the caffeine leaves your system), frequent urination and urgency, and, insomnia—difficulty getting enough restorative sleep.

Other Factors

There are factors other than caffeine consumption that contribute to sleeplessness. Stress, worry about work, health, money, and family can consume our thoughts making it difficult or impossible to fall asleep or stay asleep. So can traumatic events like the death of a loved one, divorce, loss of a job. For many people, just listening to the news can cause sleepless nights. For mid-life women, menopause can be the culprit.

Whatever the cause, lack of sleep will eventually take a toll on your mind, body and soul. Instead of being more productive, you can end up spinning your wheels or worse, making serious errors in judgement that can affect your job and perhaps your life.

Solutions

While pharmaceuticals are an option, I prefer more natural alternatives—for obvious reasons, ones that don’t include drinking tea before bed—like those suggested by onemedical.

The original article offers many more do’s and don’ts. But the first six work for me—especially relaxation exercises and mindful breathing.

  • Stick to a regular sleep schedule (same bedtime and wake-up time), seven days a week.
  • Exercise at least 30 minutes per day most days of the week. …
  • Get plenty of natural light exposure during the day. …
  • Establish a regular, relaxing bedtime routine.
  • Take a warm bath or shower before bed.
  • Do relaxation exercises before bed, including mindful breathing and progressive muscle relaxation.

The Quick Fix

It’s amazing how a few deep breaths followed by 5 to 10 minutes of watching your breath can clear your head of stressful thoughts and reboot your system—and help you relax enough to fall asleep. Another option is to listen to any of the sleep meditations on Insight Timer. That app has been a blessing.

Sometimes life becomes so complicated and stressful that the only way to relax is to unplug, change the scenery, and spend time in nature. Remember: Sleep is important. To be our best selves, we really need 7 to 8 hours a night.

 

Don't Stop BookJan Fishler is an author, motivational speaker and writing coach.  You can learn more about her work at www.JanFishler.net and www.DontStopNow.us, the site of her latest book.

If you want to rest, reflect and reset, check out Jan and Beth’s Ignited Women Weekend Retreat October 25-27 in Soquel CA.

 

 

 

 

 

 

Have You Done Enough?

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Have You Done Enough?

This morning I woke up thinking about accomplishments—how much I’ve done during the time I’ve been roaming the earth and how compelled I feel to do more.

Our lives are so busy and we’re so distracted that we rarely stop to take stock of how far we’ve come. In our never-ending quest to be better, to be the best, to succeed against all odds, we don’t think about how much we’ve learned, how much we’ve grown, or how we’ve helped our friends, family and community.

To bring attention to the over-doing plight many of us share, I thought I’d challenge you with an awareness exercise.

Here’s the exercise for today:

Set a timer for 15 minutes and write down every accomplishment that comes to mind. I’m not talking about major achievements or huge successes—although they certain count. I’m talking about the little things too like learning to walk, talk, ride a bike, dress yourself, and tie your shoes. Go back to your early childhood and work your way to the present. Write quickly and don’t give what comes up a lot of thought.

When the timer goes off, read through your list. Keep it handy for the next few days and keep adding to it. Notice whether your list includes a healthy balance between personal and professional successes. If not, what can you do to gain more equilibrium?

My experience

As I did this exercise (my list is at the end of this article), I was amazed by the memories that popped up. And the many things I did without giving myself credit, without appreciating how far I’ve come. I was also stunned by the randomness of the list, how defining moments were co-mingled with the mundane.

After you’re done

Congratulate yourself for being an amazing human. Take some time today and during the week to let all that you’ve done sink in. Appreciate who you are and regardless of what you were told as a child about yourself and others, recognize similarities we all share as well as the abilities that make us unique.

Yes, you’ve done enough, but that doesn’t mean you need to stop or even slow down. It means that amidst this hectic life, you can also give yourself permission to breathe and to be, rather than constantly do and achieve. Are you so busy (and important) that you can’t go for a walk, help you kids with their homework or spend a weekend camping? Okay, so you don’t like camping, but hopefully, you get the point.

No matter how its been or how it is, we all have choices about how we spend our time. I hope your list of accomplishments helps realize that there is time for following your passion and bringing more love and joy into your life.

My Accomplishments (as they popped up):

Learning to walk, talk, read, ride a bike, ice skate, color in the lines, tie my shoes, play the piano, speak some Spanish and French. Graduating from middle school, high school, and college. Getting a master’s degree, driving from Ohio to California by myself, learning to ski, swim and scuba dive, and cook. Being one of the first women to work in the video industry, a career as a corporate scriptwriter and video producer, writing at least 100 video scripts, producing videos for many nonprofit and for profit organizations. Training my dogs, finding my birth family, writing a memoir about my search, getting married, staying married,  having and raising kids, getting my spouse VA benefits, buying a house, writing articles about Post Traumatic Stress Disorder for a national magazine.

Coordinating tours to Africa and India, back packing through Europe after college, back packing through the Sierra Nevada Mountains, being with my parents during the end of their life, sitting with my cousin at the end of his life, producing a telethon for United Cerebral Palsy, becoming a motivational speaker, getting our daughter the medical help she needed to treat Lyme Disease, emotionally and financially supporting our son on his journey to become a professional magician, being an advocate for both of my children while they were growing up. Making donations to charity, being a good friend, forgiving myself for mistakes, working on healing my adoption issues, being a life-long learner, walking 5 miles each day, lifting weights, dancing.

 

Jan Fishler is an author, motivational speaker and writing coach.  You can learn more about her work at www.JanFishler.net and www.DontStopNow.us, the site of her latest book.

 

 

 

 

 

 

 

Goal Setting for Over Achievers

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Goal Setting for Over Achievers

I’ll admit it. In addition to being a recovering Netflix Addict, I’m also an over achiever. I often set unattainable goals and then become frustrated for not achieving them. Here are some of the goals I’ve not attained: Losing 10 pounds in a month, making 20 marketing phone calls a day, going to one live networking event a week, making X amount of dollars a year, walking the El Camino Santiago by 2017.

About a week ago, I decided to publish a blog post every day. This means, rain or shine, sickness or health, holidays and birthdays, I will share 600-800 words of wisdom. Today is Day 5. So far so good, right? Only 360 posts to go!

I am a writer and a writing coach, so this over achiever’s goal is not unreasonable is it?  During my writing workshops I always advise people to get into a writing habit. Pick a time that works for you and write for at least 15 minutes every day. My time is early morning. 5:30 a.m. to be exact. That’s exactly what I’m doing. Following my own advice.

What makes the daily post even more reasonable, I rationalize, is that I’ve done it before. One year I posted 365 writing prompts—one for each day, but they were short (less than 100 words), and I wrote them in a couple of weekends.

So, what’s the problem?

I don’t need to gaze into a crystal ball to see that I’ve set myself up for failure.

This morning is garbage day. The trucks come clanging down my street at 5:00 a.m. I’m wide awake. The first thing I think about is coffee. The second thing is what will I post about today? And, can I get it done before I walk the dogs at 7:45 and pack for a two-day spa day in honor of a friend’s “big” birthday. We’re leaving at 10:30 a.m. I’m pretty sure I’ll get the post written, but uploaded with a photo….

Then there’s tomorrow’s post? No, I’m not bringing my laptop to a getaway. That’s ridiculous.  Day 6 probably won’t have a post either.  Aghhhhh!!!

Let’s be honest here. Regardless of our goals and the best of intentions, life can and will get in the way. The flow gets interrupted and the next thing you know, the goal is on the back burner soon to be forgotten. At least that’s how it often goes for me. It’s why I never lose 10 pounds, or make those marketing calls, or go to those events, or make six figures!

What’s the solution?

This is when I take a 15-minute break to tap into my subconscious—meditate and ask for guidance…. And get a second cup of coffee.

Here’s what my wiser self suggests:

  1. Set more realistic goals. Regarding the blog posts, aim for 3-5 posts a week. Only post on weekdays. Spend the weekend reading and researching content for the next week and having fun. Aim for quality over quantity. Enjoy the process.
  2. Have a compelling why. Why am I doing this? Good question! I like to write. I like sharing information. To walk the talk. What kind of coach would I be if I wasn’t writing every day? To see what happens when you consistently post on Linkedin. Are these reasons compelling enough to keep it going? Time will tell.
  3. Practice self-awareness and compassion. What is most important at this point in my life? The truth: I want to enjoy whatever I’m doing and share what I can. Beating myself up for self-imposed deadlines is no longer an option.

So, faithful readers, because my primary goal is to enjoy life, I’m giving myself permission to miss Day 6. And, I’m forgiving myself for all the goals I’ve missed in the past. I hope my insight into goal setting for over achievers helps you too.

 

Jan Fishler is an author, motivational speaker and writing coach.  You can learn more about her work at www.JanFishler.net and www.DontStopNow.us, the site of her latest book.

 

 

 

 

 

Manage Your No Good, Very Bad Day with the Emotional Guidance Scale

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Manage Your No Good, Very Bad Day with the Emotional Guidance Scale

If you have children or spend time around them, you’ve probably read or at least heard of the book, “Alexander and the Terrible, Horrible, No Good, Very Bad Day.” Written in 1972 by Judith Vorst and illustrated by Ray Cruz, the first sentence on the back cover explains it all: “Alexander knew it was going to be a terrible day when he woke up with gum in his hair. And it got worse…”

As things get worse for the seven-year-old Alexander, his solution is moving to Australia. Why Australia? The reader never knows for sure, but it’s probably as far away from his problems as he can imagine. We’ve all been there, right?

It’s Always Something

There’s no getting around it. Life is full of glitches and issues. It’s part of the human condition. For those of you old enough to remember the early days of Saturday Night Live, you’ll also remember this quote by Gilda Radner’s character Roseannadanna, “If it’s not one thing, it’s another. It’s always something.”

Because problems are inevitable, wouldn’t it be great to find a simple and effective way to change our state of mind without having to move to Australia?

The Emotional Guidance Scale

Enter the Emotional Guidance Scale, which was developed (okay I’ll show my woo-woo… channeled by Abraham-Hicks) to help people move towards joy—a great place to land.  Unfortunately, for many people the state of joy can be illusive and even unobtainable.

The moment I saw the scale, something shifted inside of me. If you go to the bottom of this article, you’ll see an image of the scale that’s drawn as two spirals, the upward and the downward.

The upward spiral consists of the 7 best emotional states: joy, passion, enthusiasm, belief, optimism, hopefulness and contentment. The downward spiral contains 15 negative emotions. The worst being fear, grief, despair and powerlessness and the best of the worst being boredom and frustration.

How it Works

The idea is to figure out where you are currently and move up the scale. For example, let’s say you’re angry at your boss because you didn’t get the raise you were expecting. Of course, your anger (number 17 on the downward spiral) can be justified, but that state of mind probably won’t serve you. Getting to a state Joy (and Love) at the top of the scale would require a quantum leap; however, moving up a few notches to Disappointment (number 12) is more reasonable and quite possible.

The Goal

The goal is to spend as much time in the upward spiral as you can. Here’s how to move up the scale when some outside force or your own thoughts effect you.

  1. Realize you’ve been triggered. Triggers are situations like being in the slow line at the grocery store…again, bad drivers, people talking on cell phones at the gym, finance charges on your credit card or worrying about an upcoming project deadline)
  2. Look at the Scale and figure out where you are.
  3. Look at the Scale and figure out where you would like to be.
  4. Choose the better state.

There is no rule that says you must stay in a negative state for any specific amount of time. For example, if feel jealous or overwhelmed go ahead and feel the intensity of the emotion, but only for a minute or so. Then decide to pick a better state of mind. It’s really that simple. Of course, if you’re really worked up, before choosing a better state, try taking two or three slow deep breaths. If that doesn’t work, do some exercise—walk around the block or do a few jumping jacks.

Of course, you could always go to Australia.

 

Jan Fishler is an author, motivational speaker and writing coach.  You can learn more about her work at www.JanFishler.net and www.DontStopNow.us, the site of her latest book.

The Emotional Guidance Scale https://www.creatingbeyond.com/energy-clearings/emotional-guidance-scale-abraham-hicks

 

Changing Habits with Insight Timer

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Changing Habits with Insight Timer

I have a confession to make. I’m a binge-watcher of Netflix. Well, until recently, I was a binge-watcher. Now, I guess you’d say I’m in recovery.

It started the summer I was supposed to be writing a book but instead was secretly binge-watching the entire series of Lost. From there I moved on to Shameless, Queer Eye, Outlander, The Girlfriends Guide to Divorce, and others I can’t think of right now. While I would joke about binge-watching with my girlfriends (I need to go to NA—Netflix Anonymous), none of them really knew the extent of my addiction.

Here’s how it would go…

I’d get up early, get my work done as quickly as possible, have an early dinner and settle into the couch for a good three hours (sometimes more) of the series du jour. I’ll admit it: I was ashamed of my behavior, but like any addict, I couldn’t stop.  I rationalized. What else was I going to do in the evening? (read, go out with friends) It’s not like I’m gambling away the family fortune or buying hundreds of pairs of shoes. (true) Was my Netflix addiction really getting in the way of my life? (sort of). Was I willing to change? (maybe) Where could I get help? (I had no idea).

One day I decided to quit cold turkey. Instead of turning on Netflix, I picked up Becoming Michele Obama’s book and spent the evening on the couch reading, getting to know about this remarkable woman’s life. Since it was the weekend, I continued reading until I finished the book. I’ll give Michele Obama partial credit for my recovery.

I know you’re thinking…Oh, she just replaced binge-watching with binge-reading. Yes and no. I do read much more now—nonfiction mostly because I’m really into learning new things and making up for the time I lost on the couch.

But the real credit goes to my friend Jane who introduced me to Insight Timer, a meditation app, which I’ve grown to love. The app has been a life-changer—mostly because of the courses you can take (more on that in a bit).

Let me back up…

For the record, I’ve been meditating off and on ever since I read Autobiography of a Yogi in the late 80s and began following the methods taught by Self Realization Fellowship. The lessons would arrive weekly and I was a faithful devote except for the times life got in the way (kids, project deadlines, Netflix…).  As recently as 2015 I attended a Vipassana 10-day silent meditation retreat. But then I fell off the wagon and Netflix filled my schedule.

Insight Timer has been a lifesaver. As the app implies, you can just set a timer for a specific duration, but you can also take 10 and 30 day courses from a variety of teachers on a myriad of topics related to becoming a more evolved human. And given the state of the world, this type of insight is not simply helpful, it’s necessary—especially if you’re a news junkie!

Jane got me started with a guided meditation she had been listening to, but I quickly discovered a course and a talk that provided insight and clarity on my binging. Hugh Byrne’s 10-day course, How to Change Unwanted Habits, explained, “how mindfulness is a key to habit change because it brings into awareness behaviors and thought patterns that have become unconscious and automatic.” And a 52-minute talk by Tara Brach, Healing Addiction: De-Conditioning the Hungry Ghosts, “examines the suffering that arises when due to unmet needs for love ad safety, our desire becomes narrowed and fixated on substitute gratifications.” Okay, I get it!

Insight Timer helps me sleep

The app also has an entire section devoted to helping people sleep. Last night I tried the 34-minute Peaceful Sleep Meditation. It must have been great because I fell asleep about 5 minutes into it and didn’t wake up until morning.

In addition to using the app at night to help me sleep, I also spend about 30 minutes in the morning listening to a daily course. I just finished, Manifest Your Ultimate Goals & Dreams by Kenneth Soares which “guides you on a journey to take control of your life and destiny” in 14 minutes a day. I just began “Knowing Your Soul’s True Purpose” by Kim Newing who has a fabulous Australian accent. Although I’m pretty sure I know what I’m on earth to do, why not gain additional insight?

It’s been  40 days (yes, it keeps track) since I began using the app and here’s what’s changed:

I’m sleeping through the night (a miracle at best). Not once have I been  tempted to check out Netflix. I’m reading more, and best of all I’m doing more things that I love: writing every day, going out to the movies (once or twice a week), getting together with family and friends, and I’m meditating again.  Every. Day!

 

Jan Fishler is an author, motivational speaker and writing coach. You can learn more about her at janfishler.net and dontstopnow.us.

 

 

 

 

 

 

Why I Love Weekend Retreats and Workshops

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Why I Love Weekend Retreats and Workshops

(even the up-sell)

A few years back I decided to take the plunge and really learn about internet marketing. Specifically, I wanted to discover tips, tricks, and strategies to help me update my marketing skills. After reading several books on the subject, I realized I needed more support. That’s when I decided to attend a monthly business marketing meetup hosted by a local expert.

My first experience

The meetup consisted of a luncheon at a moderately priced restaurant and featured two or more speakers on various topics related to marketing. That’s when I learned about and took advantage of the up-sell–the pitch at the end where you try out and buy the experts upcoming services. I said yes to a FREE call to learn how the expert could help my business succeed. As a result,  I paid $197 for my very first weekend workshop event experience.

Because the event was only an hour or so from my home, I opted to commute. In  hindsight was a mistake because I missed out on the evening gatherings. However, during the day, I met some fascinating people and I learned a lot! There was an ongoing Power Point presentation, a detailed workbook, handouts, exercises, and Q&A. Essentially there was an overwhelming amount of information. So much information that if you didn’t have previous knowledge on the topic you’d be completely overwhelmed.

But that’s the point. The expert either overwhelms you with content or gives you almost everything you need so that you jump at chance to join the program that will make you more successful than you ever imagined possible.

All you have to do is cough up 10-15-20 thousand dollars or more. Of course, credit cards are good—especially the ones with no interest for the first 18 months.  Because,  if you do everything the expert says, you will make enough money to pay off the card before interest begins to accrue. One can only hope!

If you detect a bit of sarcasm, you’re right. Fortunately, I’m one of those people who always sleeps on any big decision, so I didn’t bite—at least not for the big up-sell.

But there is an art to the up-sell and when it’s done right, it is very tempting.

My second experience

Because I like learning new things and love to network, this weekend workshop experience was intriguing. While I didn’t sign up for the expert’s up-sell, I did sign up for a weekend workshop in Santa Cruz (pitched by a guest presenter). And one after that in Arizona (pitched by a different guest presenter). Followed by several online challenges. In October I’m headed to another weekend workshop in San Diego. This one is hosted by a woman who did pay the big bucks, followed all of the expert advice, and launched a very profitable business.

Here’s what I’ve learned: With the right mindset, these weekend workshops and retreats are a lot of fun and they provide a very affordable way to have a mini vacation as well as an opportunity to learn something new on a particular topic. They are perfect if you’re an introvert, who knows she needs to get out and meet new people. Because most of the events have practice exercises and networking opportunities, it’s impossible to not meet someone new. It’s also likely that you’ll also meet like-minded, smart people who want to improve some aspect of their business or themselves.

If your job is no longer challenging or interesting, a weekend retreat or workshop is a chance to check out or try something new and different. If you’re business is thriving, why not get away, have fun, enhance your skill set or knowledge base, and create a tax deduction in the process?

Not all retreats are related to business.  My friend Beth Nelson and I are hosting one specifically for women 45+ who want to rest, reflect and reset. To find out more,  check out Ignited Women Weekend Retreat Oct. 25-27, 2019 for Women 45+ at Land of Medicine Buddha in Soquel, CA. Join us for a weekend to rest, reflect, and reset with yoga, meditation, walking, writing and more

–with no big up-sell!