Social Media Begins with a Blog
Occasionally, even someone like me, who loves to write, gets sidetracked by life and stops—writing, blogging, posting. I kept up with my “Healthy Options” column, published the 1st, 3rd, and 5th, Tuesdays of each month in The Union newspaper, but Entrepreneurial Jan took a break. It wasn’t intentional, but apparently, I needed time to think, and as it turns out, time to synthesize, plan, and create.
During this two month hiatus, I realized that I’d lost my focus. Sure, I kept busy–even did a few workshops and worked on some fiction, but I wasn’t clear about where I was headed. Something was nagging at me.
That’s when all of the social media marking information I’d been devouring for the past few years, gelled. In a moment of divine clarity, I realized that building a writing platform and a list weren’t as complicated or time consuming as I’d been led to believe. In fact, what made everything seem so difficult was my resistance to “it.” By “it” I mean everything except blogging. After all, blogging is simply writing, but it’s all the other social media stuff that was dragging me down—until in that flash of insight I realized that once it was set up, everything else could be automated and relegated to a less than 10 minutes per post.
That’s when I really love technology!
With the goals of …
1. Establishing myself as an author (Building a Platform)
2. Promoting my writing and coaching services as well as my books
3. Growing a list for my workshops
Here’s my new, improved and completely do-able social media plan:
Blog (300-500 words) at least once a week (hopefully 2-3 times) and then post links to completed posts on Twitter, my Face Book business pages, and on LinkedIn.
That’s it. Simple and easy.
Of course, coming up with a minimum of 52 – 156 topics a year is the tricky part, but I’ve done a little online sleuthing and discovered an abundance of sites that help people come up with ideas as well as catchy headings. I’ve even come up with a way to coach others, regardless of their area of expertise, through a brainstorming process that quickly generates hundreds of topics. I know it works because I used it myself.
My goal for the rest of the year is providing information that will actually help members of my target audience—writers in general, people who have a story to tell for posterity, individuals who want to plan their novel to make writing easier and more fun as well as writers who want to learn how to jump-start their writing with prompts and other tools I’ll be sharing.
Give my ridiculously simple social media marketing plan a try and let me know how it works for you.
Jan Fishler is the producer of the Path to Publication DVD series filmed at the Squaw Valley Community of Writers featuring Amy Tan, Janet Fitch, and other well-know authors, agents, and publishers. She is the author of Searching for Jane, Finding Myself (An Adoption Memoir) and Flex Your Writing Muscle – 365 Days of Writing Prompts. She writes articles for VietNow National Magazine and she has a bi-monthly column, “Healthy Options” in The Union newspaper.