Articles about your products and services can be a huge boon to your business. They will not only drive traffic to your website, but also increase your credibility and boost your bottom line for years.
Let’s say you’ve hired a freelance writer to develop a series of ten articles about your business. Each article is compelling and covers a keyword or keyword phrase. What are you going to do with them? You start by posting them on your blog, placing them alongside product information, and adding them to your help page. If you want to maximize traffic to your site, you’re also going to make sure they go to various article submission sites.
A quick Internet search is all you need to find a list of Article Directories. Here are ten with high rankings: ehow.com, squidoo.com, hubpages.com, ezinearticles.com, examiner.com, Technorati.com, articlesbase.com, seekingalpha.com and buzzle.com. Submission requirements vary, so you’ll want to visit each site to see which best matches your content. I’ve found ezinearticles to be very easy to use, but you might prefer a different directory.
Placing articles on Ezine is easy. Go to ezinearticles.com and open an account. Then, submit a bio. If you have written your article in advance, submission takes less than five minutes. Simply click on the “Submit New Article” tab and enter information into their handy template for Title, Category, Summary, Body, Resource Box and Keywords. If you submit something that doesn’t meet Ezine’s requirements, a text box will pop up to let you know what to change. After you submit an article it takes Ezine approximately seven days to review your content and get back to you.
When your article has been accepted, you can begin to reap the benefits that come from advertising your services in the Resource Box, discovering your article has been appearing on other sites because of RSS (Really Simple Syndication), and boosting your overall credibility as people begin to see you as the authority in your chosen field.
There are other benefits as well. Submitting articles will also drive traffic to your site, exposing your content (and your business) to a wider audience than you ever thought possible. In fact, you’ll be able to generate leads and sales directly from the article. Prospects will be able to find you without seeing your website. Once your article is posted, your words may be seen by thousands of visitors who, if they like what you have to say, can become your fans. By simply posting an article, you’ll be reaching people you didn’t even know were interested in what you have to offer. If your article is well-researched and written, it could be posted for years to come.
So what are you waiting for? If you don’t have time to write articles yourself, then hire a freelance writer, start posting your content in one or more article directories, and see what happens. There’s no cost for submitting, and think of the benefits you might reap.