In shifting my focus from promoting my adoption memoir to marketing my Write YOUR Story workshops, I’ve realized that I need to pay more attention to social media and social media planning. Last night I did a little reading on the subject and this morning I began updating some of my profiles. It’s one thing to post messages and photos to family and friends on my personal Facebook page and quite another to use it for business. Unfortunately, the more I read about social media planning, the more confused I become. My goal this weekend is to obtain answers to many of my social media questions:
- Which social media should I use to reach my target audience?
- How exactly am I going to use Facebook, Twitter, Pinterest, Linkedin, and various other social media sites?
- How much time should I spend on social media each day, week, or month?
- What else should I be doing to let people know about the services I offer?
- What other questions should I be asking?
- Who are the social media experts I should be following?
If I’m not careful, questions like these can easily lead me to a state of overwhelm. When it comes to social media and social media planning, it seems like there is always more to learn and always more to do, which makes me wonder if it’s even possible to stay ahead of the Social Media curve. Perhaps a more realistic goal is to do what I can.
Now that my website is up and running, it is definitely time to let people know about my services. There is no doubt about it, social media marketing is a proven and effective strategy for directing website traffic. My mission is to embrace this reality and figure out a way to make it work.