Search Engine Optimization experts say that there are no SEO secrets, just ranking and placement strategies that will put you ahead of your competition. Understanding the basics of article marketing is critical to your success.
There are several ways to improve your page rankings. Here are five of the most popular tips:
1. Conduct research to see where your page ranks
You want to be number one. Take note of your page ranking and who is above you. Go to their websites and see what they are offering or what they have that you don’t. Keep in mind, there’s always room for improvement and there are many strategies you can implement to improve your page ranking. Use Google Keyword Tool and Google Trends to identify keywords. You might also want to use Google Analytics to track and analyze data to see how people are getting to your site and what pages are performing best.
2. Evaluate your competition
By researching what others are doing, you’ll be able to see what higher-ranking web pages have on them, and what you can do to improve your own. In addition to Google Trends, there are two sites that can help you in your quest to discover what your competitors are doing online. SpyFu is a resource for determining the keywords and Adwords your competitors are buying. Google Alerts can help you see what your competitors are doing.
3. Revise your content
Few people like change, but if your website isn’t built around how people search, you’ll need to revise it. Yes, that’s going to cost some money and/or effort, but having a site that is persuasive, branded, easy to navigate, and socially active is key to success in today’s competitive market. A good starting point is determining what you want your site to do. Are you directly selling goods or services? Are you using your site to generate leads? Maybe you’re only providing contact information. The point is to be clear so that your customers and prospects know what you want them to do.
4. Develop a list of keywords and phrases
This is the list you’ll hand to the freelance writer who is providing you with an ongoing supply of fresh and relevant content. When it comes to articles, relevance is critical. If your content is full of useful and current information that delivers what people are actually searching for, then your prospective customers will be more likely to stay on your site and respond to your call to action.
5. List your business
Be sure your website is listed with Google, Yahoo, and Bing. You can hire a company to do this for you, or you can check out www.selfpromotion.com and use Robert Woodhead’s submission tool for free (actually, he would prefer receiving a reasonable donation). You can also create a free listing for your local business on Google Places for Business, Yahoo! Local, and Bing Local Listing Center. That way your business can show up on a map when people do a local search.