Because of the Internet, rules for the use of Press Releases have changed, and savvy business owners can use them to their advantage. In addition to articles, press releases — statements traditionally sent to the news media — are a great way to distribute your message. Because of the Internet […]
Read MoreIf driving traffic to your website is your goal, then blogging needs to be part of your online marketing efforts. Blogging showcases your expertise and passion about a particular topic and is a way to send hundreds of visitors to your site. Blogs are a great tool for telling your […]
Read MoreArticles about your products and services can be a huge boon to your business. They will not only drive traffic to your website, but also increase your credibility and boost your bottom line for years. Let’s say you’ve hired a freelance writer to develop a series of ten articles about […]
Read MoreOf course, writing great copy, delivering on time, and staying within budget are important qualities to look for when hiring a freelance writer, but there are other traits worth considering. I started freelancing when I decided that full-time work in the corporate world wasn’t for me. That was over twenty […]
Read MoreSearch Engine Optimization (SEO) can be a mystery unless you have a basic understanding of terminology and how to put SEO to work for your business. For now, the most important thing to know is that Google rewards pages that are keyword focused. Five years ago I took my first […]
Read MoreThere are differences between articles written for Search Engine Optimization (SEO) and those targeted for a more general audience. Here are some helpful guidelines for writing effectively when the goal is driving traffic to your website. 1. Write articles that are informative and instructional Articles written to attract visitors to […]
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Should the Writer You Hire Be a Subject Matter Expert?
When you’re looking to hire a freelance writer, how important is it for the writer to have previous experience developing content for your particular niche? It depends. How technical is your information? How motivated is the writer to learn about your topic? In the twenty-five years that I’ve been a […]
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