Why I Love Weekend Retreats and Workshops
(even the up-sell)
A few years back I decided to take the plunge and really learn about internet marketing. Specifically, I wanted to discover tips, tricks, and strategies to help me update my marketing skills. After reading several books on the subject, I realized I needed more support. That’s when I decided to attend a monthly business marketing meetup hosted by a local expert.
My first experience
The meetup consisted of a luncheon at a moderately priced restaurant and featured two or more speakers on various topics related to marketing. That’s when I learned about and took advantage of the up-sell–the pitch at the end where you try out and buy the experts upcoming services. I said yes to a FREE call to learn how the expert could help my business succeed. As a result, I paid $197 for my very first weekend workshop event experience.
Because the event was only an hour or so from my home, I opted to commute. In hindsight was a mistake because I missed out on the evening gatherings. However, during the day, I met some fascinating people and I learned a lot! There was an ongoing Power Point presentation, a detailed workbook, handouts, exercises, and Q&A. Essentially there was an overwhelming amount of information. So much information that if you didn’t have previous knowledge on the topic you’d be completely overwhelmed.
But that’s the point. The expert either overwhelms you with content or gives you almost everything you need so that you jump at chance to join the program that will make you more successful than you ever imagined possible.
All you have to do is cough up 10-15-20 thousand dollars or more. Of course, credit cards are good—especially the ones with no interest for the first 18 months. Because, if you do everything the expert says, you will make enough money to pay off the card before interest begins to accrue. One can only hope!
If you detect a bit of sarcasm, you’re right. Fortunately, I’m one of those people who always sleeps on any big decision, so I didn’t bite—at least not for the big up-sell.
But there is an art to the up-sell and when it’s done right, it is very tempting.
My second experience
Because I like learning new things and love to network, this weekend workshop experience was intriguing. While I didn’t sign up for the expert’s up-sell, I did sign up for a weekend workshop in Santa Cruz (pitched by a guest presenter). And one after that in Arizona (pitched by a different guest presenter). Followed by several online challenges. In October I’m headed to another weekend workshop in San Diego. This one is hosted by a woman who did pay the big bucks, followed all of the expert advice, and launched a very profitable business.
Here’s what I’ve learned: With the right mindset, these weekend workshops and retreats are a lot of fun and they provide a very affordable way to have a mini vacation as well as an opportunity to learn something new on a particular topic. They are perfect if you’re an introvert, who knows she needs to get out and meet new people. Because most of the events have practice exercises and networking opportunities, it’s impossible to not meet someone new. It’s also likely that you’ll also meet like-minded, smart people who want to improve some aspect of their business or themselves.
If your job is no longer challenging or interesting, a weekend retreat or workshop is a chance to check out or try something new and different. If you’re business is thriving, why not get away, have fun, enhance your skill set or knowledge base, and create a tax deduction in the process?
Not all retreats are related to business. My friend Beth Nelson and I are hosting one specifically for women 45+ who want to rest, reflect and reset. To find out more, check out Ignited Women Weekend Retreat Oct. 25-27, 2019 for Women 45+ at Land of Medicine Buddha in Soquel, CA. Join us for a weekend to rest, reflect, and reset with yoga, meditation, walking, writing and more
–with no big up-sell!